The partnership, entered under the artistic direction of CTRLZAK, a hybrid studio that integrates different disciplines and cultures founded by Thanos Zakopoulos and Katia Meneghini, emphasizes JCP Universe’s role as an unconventional brand going beyond the normal commercial framework to open culture to everyone.
JCP Universe presents objects of wonder and discovery from an imagined alternate reality, going beyond market trends, bypassing simple variations of familiar styles with pieces of unique identities.
As a first iteration of this collaboration, the conventional areas of the VIP Room and the Front Desk are reinterpreted to create a welcoming experience that, faithful to JCP Universe’s principles, ‘merges innovation with tradition and transforms the reality we experience in our everyday lives’.
March 12, 2024
